Applying a TikTok marketing strategy in this digital era can be the best bet for your business. However, most of the marketers remain to the most popular social media platforms – Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat.
From a long time, social media marketing revolves around some popular names. Nevertheless, after 81% of marketers using Facebook, 75.3% using Instagram and 66.5% using Twitter; TikTok is getting in the race too.
With more than 800 million users, TikTok is the new most popular social media channel in the digital world. When comparing users and likes, this platform outpaced Twitter, Pinterest, Snapchat, and LinkedIn smoothly.
Unfortunately, very few marketers are using TikTok for business promotion. It is because of the unawareness of every benefit you can avail by applying a TikTok marketing strategy.
Benefits of TikTok Marketing Strategy
Winning over 1.9billion downloads; it is no doubt that TikTok makes an iconic marketing platform. Keep reading to find out why many large brands have adopted a TikTok marketing strategy this year.
It Provides A Massive Audience
Currently, TikTok is the second most popular social media channel with more than 800 million active monthly users after Instagram. It is interestingly the seventh most-used social media app worldwide after outpacing Twitter and Snapchat.
Business vendors promoting their business on these platforms and not on TikTok must take a step. If you are looking to target audience between the ranges of 16-24 years, TikTok is your stop. Fortunately, 41% of users on this app revolve around this age. Most advertisers believe it is no more than an entertainment platform. However, many vast organizations are already using it.
It Covers Every Corner Worldwide
TikTok is popular in more than 150 countries across the globe. It possesses downloads from different nations worldwide. Henceforth, you can smoothly connect to a huge number of people in every corner of the world through TikTok.
When you promote a video on this platform, it gets viral with minor efforts. Marketers looking for international audience must give attention to TikTok and increase brand awareness.
It Is An Unsaturated Platform
Keep in mind, the leading social media channels like YouTube, Facebook, Instagram, and Twitter are prior digital marketing stops. You can find a series of competitive brands here struggling to connect with their audience.
However, TikTok is unpopular among business owners still. If you ask marketers to select it besides all the other media channels, a major percentage will disagree. This happens because brands are already famous and established on these channels. It leaves TikTok unsaturated and empty for you.
Understand that little competition can lead to greater chances of reaching customers. You have a wider reach here and can embrace user engagement too. Hurry up and place your content here before the others run for promotion.
It Helps Non-Promotional Marketing
Generally, people are not fond of ads at all. Most of your audience will skip ads or block them using multiple tools. It happens because most advertisements are invasive.
If your ads bring the feeling of disrupting anything, your viewers are doing, it is useless. While using videos to promote your venture, you must assure that they look like a part of the app. Hence, TikTok is an ideal choice for video marketing.
You can take part in challenges and change your videos to make them appear non-promotional. Do not let the users feel as if you are here only to market.
It Helps Boost Customer Engagement
Most of the TikTok users log into the app only for fun. People look forward to attempting challenges and play entertaining videos. Some may create challenges and connect with public quickly. You can always find folks who will take an interest in your brand.
Try to create challenges that users will like to attempt. You can provide interesting opportunities and encourage viewers to collaborate with your brand and make a duet. The easiest way is to use hashtags and target customers.
Understand that users logging in many times boost your chance to go viral. Hence, your videos on this app have a greater chance to view your videos.
It Keeps You Updated And Trendy
Trends are erratic. They can change in a day without a notification. Unfortunately, this nature is not good for businesses and gets them in trouble. If vendors are following a trend but fail to follow the deadline, they will not get any profit.
However, TikTok is free of this problem. You are always at the forefront of trends on this social media platform. By logging in every day, you can find the latest trend and follow it to create videos. Further, it requires no planning, storyline, and equipment to get in the list. You can publish content in quick time.
It Helps Use User-Generated-Content
TikTok brings a myriad of opportunities for business marketers to create content. Nevertheless, you can also connect with an ample audience without creating any content. Instead, you can benefit from user-generated content (UGC).
Take an idea from Nike and understand how you can use this approach. This brand does not post public content on TikTok. Instead, it relies on videos created by fans and users. If you wish to learn about their work, search for #Nike on TikTok.
The Takeaway
TikTok marketing strategy is yours to try this year. Add it to your promotional strategy before the app gets higher competition. Now, if you know the benefits of marketing your brand on TikTok, start using it.
Do not miss this opportunity because the right strategy and proper planning can connect you with over 800 million monthly active users.
Author bio: Anna Coblin is passionate about writing tech and shopping blogs. She loves to share her knowledge with the world through appropriate words. Also, her hobbies include Digital marketing on different online shopping stores. You can read her blogs on Exporthub UK.