If you are a new business and are looking to make some headway, you need a solid content marketing strategy, of which a video marketing strategy is a subset. The point of such a strategy is to increase your traffic, engagement, online presence, generate leads and convert them.
Video content is the norm in today’s digital world, which is why we see just about every business and content creator posting videos for all sorts of purposes. If you are unsure as to how to start, this article is for you.
Why is Video Content Essential?
Before you get yourself something like Hubspot Video Marketing by Hippo Video, you need to know why you need video content in the first place.
Videos all you to build trust
Sure, written content and images can do the trick. However, you stand a much better shot at gaining your viewer’s trust because videos are real. They humanize your brand, which is not something even the best-written text and images can do as well as video content. People get to see and hear what your brand is all about, thus making it clear what they can expect.
Videos engage one’s senses in multiple ways. Aside from the visual aspect, you get to hear what the person is talking about, causing you to pay more attention. In other words, the viewer is more engaged and more likely to trust you based on what you say and how you say it. Long-term success as a brand is predicated on building trust. How do you do this? Put out videos that your audience can benefit from.
Video content is easy to retain
As mentioned above, videos engage you in many ways. You can pick up on sounds, images, moods, expressions, and vibes, which images and text simply cannot translate. Videos are simply more interesting and can help you convey a message quickly which you would otherwise have to write an elaborate blog post to explain.
Sure, go ahead with blog posts. Blog posts are highly informational and are useful for a variety of purposes. However, you may want to mix them up with videos. Of course, this depends on your target audience, niche, and goals.
Here are some stats in video content’s favour:
- 79% of consumers claimed to have bought an app or software after watching a brand’s video.
- TechSmithsuggests that 48% of people consider video content to be the most engaging form of content. Only 15% of people prefer written material over videos.
- Your chances of boosting your conversion rate go up by 80% if you post a video on your landing page.
- 94% of businesses say that they use explainer videos, which has enabled their users to get a better glimpse of their products and services.
- In 2019, 87% of consumers claimed that prefered to watch more brand videos.
- 96% of consumers said that they learnt about various products and services via explainer videos.
How can you use video to increase your conversions?
Aside from using tools like Vidyard or its alternative by Hippo Video, here are a few things you can do:
Product pages
You need to release videos to showcase your product stand-out features. You may supplement this with a written copy to help your audience understand what your product is about, what they can expect, and how they will benefit from it. Be sure to include an unboxing video as well.
Testimonials
One of the primary ways to convert more leads is social proof. If people have good things to say about a product, others are likely to pick it up via referral. This is why it is vital to include testimonials on your page. You need to show people that your brand is genuine and your products work. Be sure to upload video testimonials and interviews on your website and get your previous customers to talk about their apprehensions about the product and how they feel about it after buying it.
Customer retention is vital
Do you have customers? Don’t get complacent. You need to put in some effort to keep them. Keeping them is just as important as getting new leads. Take care of your current customers to increase their chances of bringing in more customers.
You need to create instructional videos, unboxing videos, tutorials, and overall support for your customers. Consider sending your customers a welcome video email, thanking them for purchasing the product. The bottom line is – if your current customers are satisfied, you can expect them to be loyal to you and bring you more customers.
Conduct and release webinars
Webinars are becoming increasingly common today. You can hold webinars to talk about broad or specific topics and get deep into them. The added advantage is that you can invite many people to watch. They will have to register ahead of time to attend your webinar.
While Instagram and Facebook make similar provisions, webinars have more options. You can hold polls, get people to raise hands and ask questions. In other words, you can make your sessions highly interactive.
If people are unable to make it to the webinar, you could always record the session and send it to them. However, make sure you use this footage as an incentive to respond to your Call-to-Action (CTA).