You might have heard about link building in connection to search engine optimisation (SEO), but it’s something that’s even more confusing than SEO. Link building is all about helping search engines like Google to see that your website is full of lovely high-quality links to reputable websites, which helps considerably in its assessment and eventual ranking of the site.
Although the Google search engine algorithm involves a lot of steps, much of it relies directly on links to help drive traffic to sites with well-established authority. There’s a lot more to link building, though – in this article, we take a look at what it’s all about to give you a better idea of why it’s so important.
The Kinds Of Link Building You Should Be Embracing
Any good digital marketing agency will recommend that businesses looking into building links that are of a high quality. Although there are easy ways to quickly create link building authority, these methods are usually riskier due to the aggressive ways that link building is established. With the potential for search engines to quickly change their algorithms to stop supporting questionable practices, its usually much easier for websites to just create high quality links from the beginning.
The problem with this is that high quality links require a considerable amount of time and effort to get off the ground due to the time-intensive process of creating good content that is linked from elsewhere, whether it be from external linking on a website or social media shares. One of the trickier aspects of this is knowing what kind of content will be the best suited for your website, and may require a few approaches depending on the business.
Regardless of the kind of content you end up using, you’ll first need to understand the audience that will be actively linking and sharing your content. The best way to do this is by using tools such as Ahrefs and BuzzSumo, as these will allow you to quickly identify the most prominent figures in your space, and what they share and link to.
Where to Go From Here
After using these tools – tools which are common in Sydney and Perth’s SEO agency world – to establish who is doing what and how, you can begin reaching out to influencers and complementary websites to help them with their websites, so that eventually you’ll have forged excellent relationships with high quality websites. Next, you’ll want to start working on what content you can create to better enable these relationships. Examples might include focusing on assets that provide real value to relevant audiences, solving problems, or even just improving upon basic concepts you’ve spotted around the internet.
In general, you’ll need to make sure that this content is useful, rather than just being content for the sake of content. Finally, you’ll want to factor in your keywords, as these are your tickets to a larger audience. Keyword research can be a great way to find out what your audience needs so that you can provide them a simple and intuitive solution, which again comes back to creating content that is highly useful.
Put Quality Link-building on Your Priority List
Although high-quality SEO link building can take a good amount of time, it’s a far more sustainable result and one that will guarantee your website growth in the long-run. Remember – creating good content is an investment, and one that will pay off for a long time to come.