Be Like A Chameleon
SEO agency in Singapore is one of the leading digital marketing companies that can help your business survive. Adapting to the changing digital marketing climate is key if your business is to survive. I want your business to survive as much as you do, which is why I want to share some of the more important strategies to help your website surge up the ranks. There are a range of measures you can take, some are free, others are paid, but all are effective. More traffic – means more sales.
SEO Is King
The answer to getting your website to the top of Google lies in SEO and the premier company to help with your SEO needs is www.internetworkmarketingwealth.com.
What Is SEO?
SEO is search engine optimization, and that is exactly what it does. It optimizes your website so it can be found on Google, or other search engines. There are many SEO tactics that you can use, such as deep linking, external links to high authority sites, clear and concise meta tags, correctly labelled images, correct headers, and more. You might need a little help with some of these things, unless you are an SEO guru, and that is where a digital marketing company such as The New York SEO Team can help. Did you know you can purchase backlinks for your site? These are not only inexpensive but can be incredibly effective to help catapult your site up Google ranks.
Real Time Results
The beauty of the internet is that everything is fast-paced and changing and whilst this can be daunting for some, for others it means the opportunity to analyze data in real time and respond to trends in the way that will benefit your business.
Time Is Literally Money
In today’s climate most businesses have an online presence (even if they are based in a local area in the community) and if you are not receiving visitors and making sales, then you can bet your competitors are. By choosing to learn about the benefits of digital marketing or by choosing a digital service agency, you are instantly increasing your chances of improving your online business.
What Can Digital Marketing Do For Me?
Let’s have a look at what is meant by digital marketing and then we can see how it can help your business. In times gone by advertising was done in the media (newspapers, magazines, flyers, etc). Today it is done online but as there is so much competition, it is essential to make sure your webpage is optimized. The best way to do this is to consult experts, such as Charleston SEO. SEO agencies can help you run advertising campaigns and as they can tailor these to your keywords you will know exactly where your customers have come from and what terminology or phrases they have responded to. Split testing (making 2 adverts with similar wording) can refine this even further, showing you which advert converts the best.
But I Have A Great Website
Yes, you might have a great website, but if it is not showing up on the first page of Google due to insufficient or lack of SEO then you may never see any sales.
Free Help To get You Started
If you have just started out and are looking for free SEO pointers, here are a few tools to help:
1. Good Old Google Trends
If you have never heard of Google then where have you been for the last 10 years? Google has taken over the universe in terms of search engines (yes I know there are thousands of others, including old favorites such as Bing and yahoo, but Google remains top dog in this arena). Google Trends is basically a keyword tool. This will enable you to see what terms are being searched and also how search terms have changed. This tool will allow you to compare different keywords and phrases (that relate to your chosen keyword). Many people are looking for long-tailed keywords today (i.e. not one word but phrases), so it is essential your business continues to evolve too. Google Trend can help with this for free.
Let’s See An Example
Let’s have a look at Google Trends and consider working at home. When we input “money making” and compare it with “working at home” you will see that they are both terms that are searched for fairly frequently and they are both used quite evenly. However, in March 2020, the “work at home” search term spiked massively. Do you know why that is? Covid-19! So, you can see how Google Trends can help you identify not only the best searched for terms, but also the changes over time. Of course, 10 years down the line you may have forgotten why there was a surge. You can also break down your search to regional areas as well and of course, you can search for anything.
Once you are armed with keyword knowledge you can input keywords into your blog posts and that will bring your site a little closer to the top of Google as people, search for the term and click on it to read.
2. Why Choose Browseo?
This fabulous tool is indispensable and can make the difference between your site being seen high up the search engines or disappearing into oblivion. What Browseo does is it removes all the fonts, images, headers, etc., and displays your site in its purest form. This allows you to see exactly what you need to do to improve your SEO. Pure genius.
How does it work?
Very simply – all you need to do is insert your website url into the site as instructed and that is it. The site brings up your website and you can see quickly how many internal and external links you have to your site, how many nofollow links, your meta description, H1, H2 headers, etc. It also checks for cloaking and fraud activity. If none of this makes any sense to you then why not consider the services of a digital marketing agency, such as SearchUp? They do not offer a “one price fits all” service as they know that every business is different. However, they do offer a cost-effective solution specifically tailored to your needs. After an initial contact (just click proposal on the website to kick it off) they will talk to you about your needs and how they can meet them, and once you have reached a mutually satisfactory conclusion then they will give you a price. Accept or not – it may mean the difference between higher sales and no sales at ll.
3. Who Is Screaming Frog?
Screaming Frog is a remarkable SEO spider tool. It covers your entire site, no matter how big or small, and it looks for SEO issues, such as duplicate pages, broken links (essential), analyse page data including missing incomplete or long-winded metadata. The beauty of Screaming Frog is that it is totally free for the first 500 URLs which means if you have a small site with less than 500 pages, you can have a complete audit of it absolutely free.