Running an agency comes with a variety of responsibilities. From making sure the secretary at the front of the office is doing her job, to managing lengthy, complex financial records, to meeting all day with members of other agencies, the job never stops. But what if you could streamline some of your responsibilities and improve your agency’s overall efficiency?
Think about what aspects of your agency that demand a significant amount of time and money. How could you reduce the level of effort needed to fulfill these duties? What are some of the common complaints or grievances of your employees? Try to imagine what would make you most productive if you were a worker at your agency.
Whether it be improvements in facilities or simple shifts in daily routines and requirements, your agency should always thrive to grow year after year. Finding ways to automate certain actions and improving your efficiency year over year is a key indicator of an agency’s success. While it is important to grow in volume, you must be able to cut unnecessary costs and continuously boost your agency’s performance. No matter what industry you’re in, every agency can benefit from certain administrative changes. Here are three quotes from proven leaders at agencies that could potentially help you.
Outsourcing
Outsourcing is one of the best ways to improve efficiency in your business. There are now so many talent marketplaces that enable you to outsource different skill sets for your business and rely less on yourself or full-time employees. Need help with marketing? Outsource to MarketerHire. Need developers? Use Toptal. Finance? Use Paro.
- Darren Litt, from MarketerHire
Digital Advertising
At Gleamin, we use potent superfoods to enhance natural beauty and empower life. Our clean products are carefully formulated to invigorate our global community with a new-found sense of freedom. Facebook Ads has to be the key player for us in 2020 and will continue to be in 2021. On top of this, Email & SMS Marketing to increase retention. Our marketing strategy is more of the same, but pushing into new markets with a similar strategy. Gain content and awareness, then let that content funnel into paid advertising.
- Jordan Smyth, from Gleamin
Influencer Marketing
As we have entered into a highly digital culture, social media and influencer marketing is extremely valuable. An easy tool to get your brand more exposure is setting up brand ambassador programs targeting influencers with smaller but useful platforms. If you gift social media models and entrepreneurs with products or services, they can give you a post or video in return, boosting the awareness of your brand.
- Nik Sharma, from Sharma Brands
Conclusion
As the Internet and social media continue to expand, it has become easier for agencies to improve in efficiency. There is no shortage of creative online tactics to accelerate the growth of your agency. There are seemingly endless amounts of people to network and potentially partner with as well. With a multitude of different ad platforms available online, it has become more feasible for agencies to grow their brands and gain recognition all around the world.
At the same time, this increased accessibility has also raised the level of competition in many industries. Simply put, with more resources available, there are more agencies to compete with. Using the Internet and social media to promote your agency is not an end-all-be-all; you must still implement innovative strategies to differentiate yourself from the countless other businesses in your field.
Another aspect of the Internet and social media that agencies should be privy to is the increased scrutiny they may experience. Nothing goes under the radar when it comes to the Internet. In regards to the ethical implications of their companies, agencies must be particularly intentional with their actions. Agencies should display a high level of sensitivity and care for social and environmental issues. Of course, profitability is the primary goal of every agency. However, this goal can quickly be made unachievable if any ethical boundaries are crossed.
Trying to lead an agency in the right direction can be difficult and stressful. Reducing the amount of unnecessary work for yourself, even if it requires effort and money to do so, can pay off significant dividends in the long run. Avoid burnout and take those steps in advance, before they really hurt your agency.
Always change with the times as well. The worlds of marketing and commerce are constantly changing and evolving. By paying attention to new trends, you can stay ahead of the game and feel confident about your future. Above all, stick to the core principles that your agency was first created by. Allow the overall vision of your agency to guide your actions.