Brands have realised the importance Video Content has in terms of creating brand recognition and building customer trust. We can see all major brands having a presence on YouTube, which is the most popular video-sharing platform. They use their YouTube channels to connect to their audience, push their content, and reach out to more people every day.
Any YouTube video is usually divided into three main parts: the intro to the video, the main content of the video, and an outro. Your YouTube videos may have the best content on offer, and well presented too. But you would lose the interest of the potential clients if you do not use video outros well. Outros help in keeping the audience interested in your product or service by sharing the links of other video content on your channel, or redirecting them to your website. Thus, we see they have a direct impact on the conversion rate.
In this article, we would be discussing what an outro is, how it impacts your video marketing strategy, and how you can make a YouTube Outro for videos on your channel.
What Is Video Outro?
Also referred to as an end screen, a YouTube video outro is the last portion of the video that gives the users specific calls to action. It encourages users to check out your other videos, visit your website, buy your product, or subscribe to your YouTube channel.
A good video outro tells the viewer what to do next and keeps him/her engaged in your content. You can create an outro to leverage the end-screen capabilities of YouTube that let the viewers visit a strategic destination that you intend them to visit.
There are four types of actions that the outro initiates from the user. These actions are called elements. The elements can be added to the YouTube videos with the help of popular online applications. Given below is a brief introduction to the four elements.
- Video or Playlist: This element allows you to link your individual videos or an entire playlist at the end screen.
- Subscribe: It allows the users to subscribe to your YouTube channel.
- Channel: This element allows you to add links of other channels in your end screen. This is normally used when a video is produced as a result of a collaboration between two channels.
- Link To Your Website: It adds the link of your website to the end screen. The users are encouraged to visit the website to find more information.
YouTube Video Outro Requirements
According to seasoned YouTubers, the best size of the video outro is 1920×1080 pixels. The outro size should always be the standard size of the video. The aspect ratio should be kept at 16:9, which allows the optimum video experience on bigger screens and mobile phones as well. You can utilize some of the best outro creator applications to smoothen the process.
The ideal time length for a video outro is around 10 seconds. It allows the users to process the information on the outro and act accordingly. Though many channels have video outros in the range of 5-25 seconds, it is important to allow a decent amount of time to the viewers to react to the information given. Also, keeping your outro too lengthy is not advisable.
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Best Practices To Keep In Mind While Making A Video Outro
It is really important to use the outro well in order to retain the attention of the viewer. You have made the viewer sit through the entire length of the video. However, making a sale from the viewer depends on how well you direct him in the outro. We would now be looking at a few important points to keep in mind while making a video outro.
Set a Goal
Before adding an outro to your video, you have to answer why this is necessary, and how it is going to help your channel. Keep a clear goal in mind while making an outro. Your goal may include increasing the watch time on your video, driving more users to your website, gaining subscribers, or linking to similar videos on your channel. Make sure to use an outro that aligns with your goal.
Keep the Outro Simple and Clean
Keeping the end screen clean and simple allows the user to decide on the next action. If you stack all elements on top of each other, chances are you might lose the interest of the viewer. So, keeping the design as simple as possible helps you achieve the desired results.
Keep Links with Similar Content
When you choose to add links of videos to your end screen, make sure the videos have content which is relevant to the content of the just-watched video. This will help the users to understand the subject better. The optimisation of the end screen should always be sensible.
Stay Consistent
This point holds valid not only for the outro but also for all videos on your channel. Using consistent themes, logos, and editing style make it easier for the audience to recognise your brand. Staying consistent with the choice of the theme helps in establishing brand equity and builds the trust of the audience. Popular intro maker apps can be used to create a distinct theme for your YouTube channel.
Conclusion
All brands have common goals: reaching out to more customers, offering them their products or services, ensuring higher conversions. YouTube is an important medium for all brands, as nearly 80% of the internet population uses YouTube. Outros can help direct the viewers to the company websites. This drives sales and ensures higher conversions.
Now that you have understood the importance of using outros in your YouTube videos and how to create them, wait no more. Create a neat outro, and start applying it to all your videos.