Every entrepreneur needs to have a Google AdWords expert onboard in their company. There are many marketing strategies that you can come up with to ensure you gain the upper hand in terms of pay-per-click (PPC). With the millions of users searching for all sorts of things on the internet, there will surely be users looking for your company or business name.
But even if you hire a Google AdWords expert, that doesn’t mean you have to leave everything up to them. You still have to know how Google AdWords works and know the several tips you can follow to make sure everything goes smoothly. Once you follow these tips from experts, expect great things to come your way!
Setting Up a Goal
Like with any business, you need to set a goal where you want your company to go. You need to keep in mind that you are using Google AdWords to increase your sales significantly. The goals you set should be focused more on generating more sales rather than making your brand well-known to people.
There are different goals you can come up with to ensure you achieve success with Google AdWords. As an entrepreneur, you need to figure out how you want your business to be advertised. Would you want people to search for your company phone number? Or maybe you have users who have questions about making an online purchase on your website. As long as you have a clear and precise goal, achieving success for the company won’t be too difficult any longer.
Focusing Your Attention on Your Target Audience
To significantly generate more sales for your business, you have to know who your target audience is. There are instances where rookie entrepreneurs fail because they think the products or services they offer are well-known enough that everyone will eventually look for them. When you consult with a Google AdWords Expert, they may give you the AIDA advertising principle.
- Attention – Ensure your written ads target the right set of audience
- Interest – You need to make your ads interesting enough to spark the interest of people.
- Desire – This is where you need to give think of something that will make them desire your product, a.k.a. convincing them to like your product or service
- Action – Once you’ve piqued their interest, the last step is to give them a call-to-action, further enforcing it into their minds to visit your website and make a purchase.
Never Elude Clients
Shady entrepreneurs will do anything to gather unaware customers to buy their product, even if it’s not what the customer expected it to be. They prefer to mislead customers by giving them benefits that do not even exist within their products or services rather than give them the real facts.
When talking about Google AdWords, the ads you create should also be at par when users visit the advertised landing page. When users search for a keyword, they expect to get the same or relevant information when visiting your landing page. You need to check each ad group to ensure they are completely relevant to the landing page and not drive away users due to confusion.
Implement Keyword Targeting
Your targeting strategy should have the three types of keywords: broad match, phrase match, and exact match. Experts recommend bidding more on exact match keywords than broad match keywords since the exact match is cheaper. And suppose you have a specific area within your city, state, or country you want to target. In that case, you can use geo-targeting keywords to ensure your ads are location-specific and make it easy for nearby customers or users to find you.
Optimize Website for Mobile Phones
Websites nowadays are optimized to work on both computers and smartphones. It’s critical to make your page accessible and presentable on any device because everyone uses their smartphones more than computers when searching on Google. A Google AdWords Expert may alter or remove some features to reduce loading times. Users might leave a website when it does not load within 10 to 20 seconds.
Use Conversion Tracking
If you are very particular about numbers, you need to have conversion tracking. This lets you keep track of which keywords are doing well. You can also track users if they signed up for your newsletter, contacted your business, or made a purchase. This tool allows you to make some refinements and improvements to gain more ROI.
You don’t necessarily have to spend a lot on your Google AdWords to get more out of PPC advertising. As long as you take note of these simple tips, keeping up with other competitors shouldn’t be challenging.