Are you frustrated because you are unable to get enough links? Don’t worry, it is quite a common problem. However, when links rank in the top 3 most important Google ranking factors, you seriously need to rethink your link building strategies.
Have you tried to build links through content marketing? If you haven’t, let me tell you content marketing is much more than just running a guest blogging campaign or building links in the form of niche edits.
The best thing about content marketing is its low-cost approach. It just requires you to invest some time and effort and if you wish to make it actionable you can also take help of a professional writer. Here is a list of some best link building strategies through content marketing that are likely to solve all your problems.
1. Share your case studies
If you are doing some incredible work, why not share it with others! Your friends and clients would love to hear about your work. While guest posting is one way of doing so, not to forget there is a lot that can be learned from a case study.
Just share your case study on social media and across your networks and see how your insights turn out to be valuable. You won’t even have to try hard to get links from industry publications.
2. Give some expert advice
There is a common myth among marketers that a linkable resource necessarily has to be something like an e-book or an infographic. They miss out on the fact that even people can be one of the attractive assets to publishers.
Where every business has at least one expert, the publishers lack their knowledge. You can also connect with journalists on Twitter and give your special views on critical topics.
3. Interview some industry experts
Can you imagine if you are able to host an interview with some industry experts how good would it be for your blog! This tactic can surely multiply your links. Even if you don’t have the budget to get hold of a top expert, no worries. You may start small, but make sure you talk to a specialist.
While you are at it jot down the questions you feel the public would be genuinely interested in. Keep in mind that you have to get the specialist share some critical insight which would be valuable for you.
4. Don’t underestimate Local PR
Whether you are a national or international brand, don’t miss out on local PRs. As already mentioned, publication houses are always in need of expert views. You can offer your special guidance through a regular column.
Wouldn’t it be great if a local publication house features your business as a success story! Making it to the local ones is the first step to reach out to the bigger publications.
5. Consider joining hands for a collaborative campaign
When you go for a collaborative campaign with a complementing brand, you essentially double up your resources. For example, if you are into a car business, you could team up with a music service provider to make a journey more rhythmic.
Collaborative campaigns are one of the most successful techniques for earning new links. You get an opportunity to increase your audience. When two leading marketing teams join hands, the chances of success increase significantly.
6. Don’t forget to add some visual content
Did you know, infographics are found to generate 37.5% more backlinks than a standard blog post! This makes then an incredible link building strategy that you can’t afford to ignore.
Infographics are best for publishing across any idea. however, keep in mind that today almost everyone is using infographics. hence, you need to make them really good in order to benefit from them.
7. Conduct a survey
If you feel that you have the necessary resources to conduct a survey, go for it. Though they are a bit costly, they are capable of generating ‘unique data’ which have become quite rare in the 21st century.
If you are successfully able to back up your stories with the help of your data, a survey can place you in a highly profitable position. The doors to a number of successful newspapers and industry publications will open for you.
However, this is a big step. So, before investing in this marketing technique, take a fair amount of time to research it.
By now, you must agree that content marketing strategies can do wonders for your SEO campaign. You just need to weigh your options carefully before venturing into anything.
