Research shows that there are 30.7 million small businesses in the US, which account for around 99.9 percent of all the businesses.
And do you know what’s the good thing about a small business? It creates numerous jobs in the market. Research conducted by Fundera revealed that small companies create around 1.5 million jobs on a yearly basis.
However, it is no secret that uncertainty is one of the most significant factors that can hinder your small business’s growth and affect its performance negatively. Likewise, the COVID-19 pandemic has evidently impacted the operations of many small businesses adversely. Past studies reveal that around one-third of the small businesses are currently non-operational due to the COVID crisis in the US.
Are you too wondering how to re-energize or grow your small business? Don’t worry, we have your back! We have curated a list of 6 expert things that can help take your small business to the next level:
#1 Set Realistic Goals for Your Business
Many small businesses face difficulties in achieving their desired targets because they fail to pay the required attention to planning. And, we all know that planning involves goal setting. Therefore, if you want to make your business grow, then you should pay special attention to goal setting. This is because it gives a clear direction to your business, and helps measure progress, and allows you to track your achievements.
Besides this, clearly defined goals help your business push boundaries and reach new success levels with ease. However, when you’re setting goals for your business, make sure that you’re following the golden rules of goal setting:
- Your business goals should serve as a source of motivation for you and your employees.
- One of the best practices is to set SMART (Specific, Measurable, Achievable, Realistic, and Time-Bound) goals.
- Always write down your goals so that you can refer back to them for keeping an eye on progress.
- Ensure a realistic deadline for achieving your goals.
#2 Share Interesting Blog Posts with Your Audience
It is no secret that businesses that post blogs often have got more chances of attracting a higher number of leads. This is because, in today’s highly competitive market, educating the audience through informative blog posts has become a dire need.
Besides this, sharing interesting blog posts with the target audience make them more aware of your product offerings, thus increasing sales. Apart from this, informative content has the power to improve brand image, thereby spreading positive word-of-mouth for your business.
A study conducted by HubSpot Marketing discovered that businesses that post more than 16 blogs monthly generate 3.5x more traffic and 4.5x more leads than the businesses that publish only 0-4 blogs.
Are you still wondering how to grow your small business by posting engaging blog posts? Below are a few tips and tricks for your help:
- Research about your audience’s preferences, and create blog posts on topics that would entice your audience.
- Ensure a consistent schedule for posting blogs.
- Optimize your blog’s content for SEO, as this helps improve reach.
- Don’t forget to add killer call-to-action buttons in your blog posts because they will guide your readers to take action.
- To amplify reach, you should promote your blog posts through different marketing avenues, such as emails, social media sites, etc.
#3 Unlock the Power of Social Media
Research by the Digital Information World identified that, on an average, people spend around 142 minutes daily on social media. This shows that social media is an integral part of your audience’s daily routine. So, if you’re looking to make your small business grow by several folds, you should definitely integrate social media marketing into your overall marketing plan.
Likewise, another study conducted by LinkedIn revealed that around 81 percent of small and medium businesses use some type of small media platform. This is because social media sites, such as Facebook, Instagram, Twitter, and YouTube, can help your small business in establishing brand image and online presence successfully.
Apart from this, social media marketing enables you to connect with your audience and understand their feedback about your products and services.
However, with so many businesses present on social media, attracting the target audience towards your social media updates could be a tricky feat. Below are a few expert social media marketing tips that can help:
- Scoop it revealed that around 80 percent of B2B content marketing assets are gated. This proves that you should post gated content, such as eBooks, whitepapers, and recorded webinars on your social media profiles to attract quality leads and build lasting relationships with your audience.
- Research conducted by Outgrow revealed that social media contests result in a 34 percent conversion rate that is higher than any other content item. So, if you’re looking to amplify your social media reach and build a positive online presence, you should host an engaging social media contest right away.
- Last but not least, you should add social share buttons on your website because this will enable your audience to share your content on their social media accounts, thereby improving word-of-mouth and creating brand awareness for your small business.
Are you looking to get more information about the social media strategies that can help improve engagement and conversions for your small business? Check out, and experiment with these 11 strategies that can help improve your social media presence considerably.
#4 Get a Professional Logo Designed
Many small businesses fail to achieve their desired branding goals because they are unable to portray a professional image of their business in front of the target audience. This means that if you want to make your business outshine, you should pay special attention to branding elements, including your corporate logo.
This is because it is a well-known fact that your business logo is your point of identification and plays a vital role in establishing your brand identity. Apart from this, your company’s logo reminds your prospects about your brand messages, products, and services.
Moreover, your business logo, when designed professionally, helps foster brand loyalty because your prospects become familiar with it. As a result, you should pay a considerable amount of time and attention to your logo design. This is because a poorly designed logo can turn your prospects away altogether.
Unsure how to go about it? You should simply consider hiring a reputable logo design company, such as the Logo Design Valley, that can help create a professional and creative logo for your company.
#5 Introduce an Engaging Email Marketing Program
The latest survey conducted by Emarsys revealed that around 80 percent of business professionals identified that email marketing helps increase customer retention rates. Likewise, another study by HubSpot discovered that 59 percent of consumers mentioned that email marketing influences their purchasing decisions.
So, if you want to achieve skyrocketing sales, you should introduce an engaging email marketing program for your audience. This is because, according to past studies, email marketing delivers an encouraging return on investment, thereby making it a worthwhile marketing technique for reaching out to the intended audience.
#6 Get Relevant Influencers On-Board
A study by Tomoson discovered that around 22 percent of marketers stated that influencer marketing is one of the most cost-effective tactics for obtaining new customers.
This proves that influencer marketing can help build brand credibility among your target audience and establish positive word-of-mouth for your business. So, if you think your business growth has become stagnant or reached a saturation level, then you should get industry-relevant influencers on-board for attracting your audience.
The Bottom Line
Congratulations, you’ve made it till the end! So, are you ready to take your small business to the next level? Simply try and experiment with the above-mentioned marketing tactics, and enjoy skyrocketing sales.
However, the key is to stay consistent as achieving business growth in such an intensely competitive market place is certainly not a piece of cake.
Author Bio
Erica Silva
Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.
Find her on Twitter: @ericadsilva1
