Are you looking for unique ways to boost your advertising for eCommerce?
Considering that the eCommerce market generated over 861.12 billion USD in 2020 alone, you’ll see why it may be a good idea to start an eCommerce store of your own. The recent change in shopping behavior in consumers also promotes online shopping, further increasing your chances of success.
However, having a website alone isn’t enough to ensure success. The right marketing method will improve your chances, and allow you to thrive. Read what’s below to know how you can improve digital marketing for your eCommerce website.
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Utilize Google Shopping Ads
Because Google 92.4% of the search engine market share, you can expect the majority of the Internet’s population to use Google on a daily basis. This means that it can be a great marketing platform for your store.
You can do this through Google Shopping campaigns. These campaigns are the reason you see a lot of the relevant products on top of the search results when using the search engine.
These can contain product images, descriptions, and customer ratings. It’s a great way to entice casual web surfers with products they may be looking for. Follow this up by promoting the most searched products on your landing page, and a sale will be more likely.
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Enable Customer Reviews on Products and Pages
There’s one thing that you can do to improve your sales without going over your marketing budget… enabling comments on your products. There’s nothing that customers trust more than other customers and their authentic experiences.
Positive comments are sure to push people on the fence about buying your products. It also shows them that your brand is one they can trust. You won’t be able to generate feedback as well when you don’t provide a satisfactory service.
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Market on Social Platforms
Social media marketing works because of the number of people who use social platforms. Instagram alone has over 1 billion users to date. The platform also makes it easy to market your products there.
Upon opening a business profile on Instagram, all you need to do is upload your catalog on the platform. Once a potential buyer clicks on the link, they’re transported to the store page of the product. This also links your products to Facebook, allowing you to tap into the platform’s audience, too.
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Employ Referral Marketing
Referral marketing is an incentive-based marketing method for your current consumer base. This eCommerce marketing strategy has them telling their peers about your products.
This means you’re creating testimonials from people that potential new customers already trust. This means it’s more likely for your conversion rate to increase after employing this tactic.
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Take Advantage of Useful Pop-Ups
Pop-ups are often despised because of how they’re intrusive to a person’s activities. However, most don’t talk about how effective some of them are.
To be effective, you need to give customers pop-ups that they’ll find useful. Know what your audience wants and give them a special discount or something similar around it.
It’s a great way to properly use pop-ups to market your products. Add an engaging call-to-action to make it even more enticing for consumers.
Improve Your Advertising for eCommerce Today
Make sure you help your eCommerce store in any way you can by marketing it. Use these underrated ways to help improve advertising for eCommerce today! Employ these methods and watch your business thrive!
Do you want to learn more about digital marketing and eCommerce? The guides we provide can help you have a deeper understanding of the two and their relationship. Check them out and read now!